Acting natural is a prerequisite to having fun.
So when Natural Light asked us to help launch their new vintage can, and relaunch their vintage tagline, “Act Natural,” we got SNL alumni and haver of fun, Beck Bennett to show us how it’s done.
CD Art: Andrew Williams
CD Copy: Jamison Rossi
Art: Rafael Vilela
Copy: Will Engebretson
TVC Director: Fred Armisen
We also shot a Super Bowl commercial that never aired for reasons beyond our control.
Check it out below:
NATURAL LIGHT HAS ONE LESS CALORIE THAN MILLER LITE.
So for Super Bowl LVII, we made a commercial with one less second, too.