We made A brand book THAT DOUBLES AS A DRINKING GAME.

The first in ABI history, in fact.

And since Natty’s rebrand was all about embracing their stronghold along the Atlantic seaboard, we printed it on 100% waterproof synthetic PVC stock — so whether it falls in the cooler, takes a plunge in the Atlantic, or gets a beer bath from an over-eager new hire, it’ll hold up.

View the whole book, and play the drinking game, here.

CD Art | Andrew Williams
CD Copy | Jamison Rossi
Art | Rafael Vilela
Copy | Will Engebretson