Highlight current players and storylines within ACC Basketball heading into the ‘22 - ‘23 season, while connecting to a larger culture and history within the conference and individual programs.
The Brief:
Come for it all
Part of the challenge was matching the existing look and feel established in the ‘22 football anthem,
Come For It All, in a way that felt distinctly different.
One of the ways we did this was by adding VO, which was initially off the table. We went ahead and wrote scripts anyway and the client went for it.